Known as the Boost project, Air France’s new Joon airline has just been released. The flight operation will begin to be medium-distant, starting from Paris-Charles de Gaulle early next fall in Europe. Long-haul flights are scheduled for mid-2018 only.

Profile Generation Y

The new Joon brand is intended exclusively for those with a younger professional profile, such as millennials (generation Y aged 18-35), whose lifestyle revolves around digital technologies. Therefore, it was developed to meet the needs and aspirations of this group.

According to Carolina Fontaine, Air France’s brand vice president, the idea was to find a name to illustrate a positive state of mind. “This generation has inspired us a lot because they know how to enjoy each moment and are looking for quality experiences that they want to share with others,” he said.

Because of the products and services that already reflect in the tradition of Air France, Joon will not be a low-cost airline.

Visual style

The brand’s visual identity is based on an electrifying blue color, symbolizing the company’s dynamic attitude, as well as sky, space and travel. Commissar’s uniforms are inspired by fashion trends, maintaining the balance between the basics and the chic.

According to Dominique Wood, executive vice president of brand and communication for Air France, more information on the new brand will be given in September.

Check out the video about Joon:

Source: Tourism Journal

Photo: Reproduction