The travel industry and challenges in generating new revenues will be under discussion between today (6) and tomorrow in Coral Gables, Fla., Where Amadeus will host the 2018 edition of ITAB, an event that brings together CEOs and technology directors of largest travel agencies in Latin America, as well as technology specialists and company executives.
The main objective of ITAB is to review and analyze the technological and commercial needs of Latin American travel agencies as well as future trends for the market.
The 2018 version of the event will address how agencies can increase their profitability with the correct application of both existing technologies and the latest trends, some of which are not fully integrated with the industry ecosystem. Among the topics covered, will be NDC, artificial intelligence, chatbots, payments and Mobile
“The ITAB is the highest forum for technological travel debate in Latin America. Joining so many CEOs, directors and experts at a technology-focused event for the industry has proven to be a valuable asset for travel agencies in the region to be among the most innovative in the industry, “said León Herce, Amadeus vice president for Latin America and the Caribbean.
The user experience will also be at the center of the debate. During plenary sessions, experts will show how companies should understand and adapt to customer thinking, and especially how to create truly interesting travel experiences for the mobile phone user.
“It’s impossible to talk about building the future of travel without meeting travelers’ needs for new platforms. The best way to achieve this goal is to join best practices in one place, “concluded Leon Herce.
About Amadeus
Amadeus provides advanced solutions for the travel industry. Among the company’s customers are suppliers (airlines, hotels, railway companies, ferry lines etc), distributors of tourist products (agencies and travel portals) and travel buyers (companies and travel management companies).
For more information about Amadeus, visit www.amadeus.com.