The stabilization of the Brazilian economy in 2017 gave new impetus to the travel market, but some destinations did better than others in the resumption of travelers’ preference. This is shown by Destination Insight data, Amadeus’s new tool for tourist destination intelligence.

One of the great highlights in this scenario was the Portuguese capital, Lisbon, which had an 84% increase in travel searches from Brazil in the first nine months of 2017, compared to the same period of the previous year. In the same period, the reserves made for the city had a strong growth of 28%.

According to the commercial director of Amadeus Brasil, Paulo Rezende, the vigorous growth of the Portuguese capital is supported by three pillars: strong investment in marketing, geographic positioning and recovery of the Brazilian economy.

“Portugal has been successful in positioning itself as a destination and as a hub for Brazilians who want to fly to other parts of Europe. They have taken advantage, with technology and a strong investment in their destinations, the strategic geographical position they occupy with regard to Brazil. All this, coupled with the strong ties that unite us to Portugal and the beginning of the economic recovery that we are experiencing, is causing more and more Brazilians to seek the country as an option, “said Rezende.

International Growth

Another data from Destination Insight shows that the search for the main international destinations (Miami, Orlando, Lisbon and New York) in the period, grew more than the domestic demand for São Paulo, the most sought after city in Brazil.

While the purchase intention for São Paulo grew 8% in the first nine months of 2017, international rates were much higher: in addition to 84% for Lisbon, the tool found improvements of 41% for Miami and Orlando and 49% to New York.

“The growth of international search reflects, in this case, a greater willingness of travelers to spend travel resources. As they are relatively expensive trips, they fall more in the crisis and rise more after it ends, “concluded Paulo Rezende.