Tourism companies, especially travel agencies and airlines, can benefit from better sales from an accurate payment approach. According to aWorldpay, solutions company for this segment, there are three steps to achieving an optimal result.

The first concerns the initial stage of a reservation. One should think, first of all, in an easy process that shows the user the decision of why to choose to buy with you and not with the competitor, after all, the products offered are generally similar. The user experience is critical to creating this link.

Next, the second step is to make the payment journey of customers as easy as possible. Okay, this is somewhat obvious, but we must go forward. By clicking “Pay Now,” the transaction must pass a rigid fraud check and be approved by the vendor before it is actually converted into revenue.

Third and last, travel companies can extend the relationship with their customers beyond reservation. That is, it means offering ancillary products during the trip that add, such as a tour a car rental, so that the transaction is done quickly and easily, at the tip of the finger, literally.

Check out five practical tips to improve your online payment performance:

– Announce the payment methods offered on the homepage of your site to immediately assure consumers that their preferred form is available;

– Allow customers to choose their preferred currency, as 25% of them would not complete a reservation if their local currency was not available at the checkout, according to WorldPay’s own survey;

– Create uncomplicated payment pages: reduce the data fields that need to be filled and pre-populate and pre-validate the information, such as the inclusion of the ZIP code, which automatically inserts the buyer’s street name;

– Reassure your customers with payment security certificates and status emails or confirmation of payment after a successful or failed transaction.

– If something goes wrong, optimize the shopping cart recovery in case of payment failure and enable your service channels to resolve these same issues.

Source: Panrotas

Photo: Reproduction