Lisbon has gained considerable prominence in the preference of Brazilian travelers. According to data from Destination Insight, Amadeus’s new tool for tourist destination intelligence, the city grew 84% in travel searches from Brazil in the first nine months of 2017 compared to last year. In addition, bookings increased by 28%.

For Amadeus Brasil commercial director Paulo Rezende, the high indexes of the Portuguese capital are supported by the strong investment in marketing, geographic positioning and recovery of the Brazilian economy. “Portugal has been successful in positioning itself as a destination and as a hub for Brazilians who want to fly to other parts of Europe,” he explains.

In addition, the search for major international destinations (Miami, Orlando, Lisbon and New York) grew more than domestic demand for São Paulo, the most sought after city in the country. While the purchase intention for São Paulo increased by 8% in the first nine months of the year, international numbers were higher: Miami and Orlando rose 41%, while New York reached 49% high.

“The growth of international search reflects, in this case, a greater willingness of travelers to spend travel resources. As they are relatively expensive trips, they fall more in the crisis and rise more after it ends, “concludes Rezende.

Photo: Reproduction
Source: Panrotas