Social networks are full of dream travel fantasies, with photos of experiences, incredible places and unique moments. And this has a direct impact, having a very important role in the decision of the place to travel. At least that is what a survey of Booking.com. According to the study, 44% of Generation Y (18-24) respondents say that they use social networks to choose a travel destination, and more than half (55%) say social networks serve as inspiration to try new travel experiences.

This is the generation most emotionally affected by the content of social networks. About 45% of people between the ages of 18 and 34 confirm that the content of social networks makes them feel that everyone travels, except them, and 44% admit that they feel they are losing the chance to experience new travel. The competitive nature of this generation is reflected in the results, with almost half (46%) saying they are envious of trips posted on social networks, while a third (34%) say they travel more and try to have more first travel experiences to post new photos on your social networks.

In fact, it could be the popularity of social networks or the fear of failing to do something that makes almost three in five (58%) of people between the ages of 18 and 34 think they are more adventurous than the previous generation. This is a trend that permeates different generations: the feeling of being more adventurous than the previous generations is shared by more than half (54%) of people between the ages of 35 and 54 and half (50%) of the elderly 55 years or over.

Photo: Reproduction

Source: Market & Events